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Creative Campaign Deck
Created by AOA Agency | January 2025
VORTEX - High Jewelry Editorial Campaign
EDITORIAL INQUIRIES - [email protected]
ABOUT AOA AGENCY
AOA Agency is a pioneering creative studio specializing in AI-powered editorial content and cinematic campaigns for luxury jewelry brands. Founded by a visual artist Anna Olga Aristova is an internationally exhibited visual artist, photographer, and creative director whose work blends cinematic storytelling with the cutting edge of AI-powered branding. A graduate of the prestigious Gerasimov Institute of Cinematography (VGIK) in Moscow, she began her creative career in film producing and later transitioned into luxury marketing, visual storytelling, and digital branding. Her fine art photography has been showcased across Korea, Las Vegas, New York, Germany, and Canada. Featured in interviews and publications, Anna's work is known for its visual depth, sculptural elegance, and emotionally immersive tone. AOA bridges the worlds of haute couture storytelling and cutting-edge visual technology.
Our Expertise:
  • Cinematic campaign development for high jewelry and luxury brands
  • AI-driven editorial visuals featuring the brand's authentic design seamlessly embedded into a cinematic campaign world
  • Narrative-driven content that transforms products into experiences
  • Visual direction rooted in fine art and experimental cinema
Our Philosophy:
We build worlds around the jewelry designs. Every campaign is a story, every piece becomes a character, every frame carries emotional weight. We create content that embodies luxury.
All works presented below were conceptualized and created by AOA Agency for various portfolio projects, incorporating real jewelry pieces into AI-generated editorial campaigns.
AI PRODUCTION WORKFLOW
AOA Agency works exclusively with high-end AI image generation tools to deliver luxury-grade editorial content. We begin with comprehensive research and pre-production in Claude, developing campaign concepts, creative direction, and visual strategies. We then conduct the majority of our production work in Higgsfield, utilizing Midjourney for advanced image generation and Nano Banana Pro for seamless product placement integration. Through precision prompting techniques, style references, and iterative refinement, we achieve hyperrealistic, cinema-quality results that meet the exacting standards of haute joaillerie photography.
Our Process:
  • Research, concept development, and creative brief creation in Claude
  • Precision prompt engineering for luxury product photography aesthetics in Midjourney
  • Multiple generation cycles in Higgsfield to achieve optimal composition and lighting
  • Nano Banana Pro product placement for seamless integration of actual jewelry designs into AI-generated environments
  • Professional post-production in Photoshop for final refinement and color grading
This AI-powered approach allows us to create editorial campaigns with production values traditionally requiring multi-day photoshoots, extensive crews, and six-figure budgets—delivered in a fraction of the time while maintaining complete creative control and unlimited iterative possibilities.
VORTEX: TREND-DRIVEN EDITORIAL STRATEGY
The Vortex campaign was strategically developed in alignment with Pinterest's "Extra Celestial" trend for 2026—one of the year's most powerful aesthetic movements. At AOA Agency, we build campaigns that merge artistic vision with cultural intelligence, ensuring every creative decision is rooted in real consumer behavior and the most sought-after editorial trends.
Pinterest identified "Extra Celestial" as a key trend driver for 2026, focusing on holographic accents, opalescent textures, and cosmic silhouettes. Our Vortex campaign perfectly captures this aesthetic through wireframe vortex energy, constellation details, iridescent textures, and deep cosmic blues throughout every frame.
This trend-forward strategy ensures Vortex is both visually stunning and culturally relevant, designed to resonate with audiences following the latest luxury trends. When luxury jewelry brands partner with AOA Agency, they receive campaigns built on insights that drive real engagement and performance.

AOA Agency is now accepting new clients for high jewelry campaign projects. Editorial campaigns like Vortex—including creative direction and all deliverables showcased here—begin at $2,500.
We are also open to featuring exceptional jewelry designs in mini editorial collaborations—submit your pieces for consideration via [email protected] or via Instagram @AOA.Agency.
PAYMENT TERMS
AOA Agency processes all payments securely through Stripe. A 50% deposit is required upon signing the contract to initiate the campaign development process. The remaining 50% is due upon delivery of the final approved deliverables.
ABOUT KARLITO — MAISON DE HAUTE JOAILLERIE
Karlito is a Dubai-based Maison de Haute Joaillerie known for sculptural, narrative-driven high jewelry. Each piece carries a distinct personality and story, making them ideal subjects for highly visual, cinematic campaigns.
IMPORTANT DISCLAIMERS:
Copyright Disclaimer - This creative campaign deck represents a conceptual project created independently by AOA Agency for portfolio and demonstration purposes only. This campaign was not commissioned, ordered, or paid for by Karlito — Maison de Haute Joaillerie.
All creative concepts, imagery, and strategic direction presented herein are speculative work intended to showcase AOA Agency's creative capabilities in luxury jewelry campaign development. The Lune Astrale collection and all jewelry designs remain the intellectual property of Karlito — Maison de Haute Joaillerie. This deck is presented as an artistic interpretation and homage to the collection's cosmic design language.
TECHNICAL DISCLAIMER - Due to the conceptual nature of this imaginary campaign, we experienced certain technical limitations in our production process. As this project was not commissioned by Karlito, we did not have access to the complete range of materials typically gathered during a client engagement, including physical product samples, official product photography, or on-model reference shots.
Specific Limitations:
The campaign was developed using publicly available online images of the Lune Astrale collection. Without access to actual pieces worn on models or precise measurements, the scale and proportions of the jewelry in our AI-generated imagery may not be entirely accurate to the physical products. In a commissioned project, AOA Agency would work directly with the brand to obtain:
• Physical jewelry samples or high-resolution product photography
• On-model reference shots for accurate scale and placement
• Exact measurements and specifications
• Brand guidelines and approved imagery
This would ensure absolute precision in product representation and seamless integration of actual jewelry designs into our AI-generated editorial content. The images presented in this deck demonstrate our creative capabilities and conceptual vision, with the understanding that final deliverables for a commissioned campaign would achieve photo-realistic accuracy through proper collaboration with the brand.

Purpose of This Deck:
This deck is presented to showcase an imagined campaign for a collection of jewelry pieces, demonstrating AOA Agency's ability to perform editorial campaigns for luxury jewelry houses and to incorporate actual jewelry designs into AI-generated images and concepts
WHY LUNE ASTRALE
We were drawn to Karlito's Brand not only for their bespoke, high-end jewelry pieces—each with its own distinct personality—but because their design language naturally lends itself to storytelling. The sculptural nature of their work wouldn't just support a visual campaign; it would demand one.
Why These Three Pieces:
The designer's original vision of galaxies, orbital movement, and otherworldly phenomena deserved a campaign that would honor and amplify that narrative. We saw an opportunity to create a story around a woman born from the cosmos who arrives on Earth wearing these pieces—not as adornment, but as evidence of her origin.

The Campaign's Purpose:
The "Vortex" campaign brings the designer's cosmic vision to full life. By positioning an otherworldly heroine as the central character, we allow each piece to be portrayed in its full beauty and intention. This approach supports and elevates the original artistic vision—showing these pieces as part of the infinite universe that inspired their creation. Below you can see the actual deliverable files along with the original jewelry designs. These campaign images are ready to be incorporated directly into the brand's existing social media feed, where they will fit seamlessly in terms of color palette and aesthetic while elevating the original designs through immersive storytelling.
CAMPAIGN CONCEPT: "VORTEX"
Why This Approach
The Lune Astrale collection presents a unique creative opportunity. With pieces so distinctive that pricing is available only by request—a hallmark of true haute joaillerie—we recognized these designs deserved a campaign equally exceptional and bespoke.
Visual Continuity with Karlito's Established Aesthetic:
Karlito has already established a sophisticated visual language on their Instagram presence: professionally photographed pieces on pure black backgrounds, creating drama through negative space and precision lighting, and we have built upon it.
The cosmos itself is black. The night sky that inspired these pieces shares Karlito's signature backdrop. This natural alignment allowed us to:
  • Maintain the brand's established visual tone and voice
  • Introduce cosmic elements (stars, galaxies, vortex energy) that feel organic rather than imposed
  • Create a campaign that could seamlessly integrate into their existing feed
  • Honor the jewelry's design integrity while adding narrative dimension
From Product to Universe:
By introducing the heroine—a woman born from the cosmos who arrives on Earth wearing these pieces—we transform static product photography into cinematic storytelling. The black background becomes deep space. The jewelry becomes fragments of her origin. Every element serves both the narrative and the product.
This approach allows the campaign to exist in perfect harmony with Karlito's current photography while elevating it into something more immersive and memorable.
Ready to Collaborate?
We would be delighted to discuss your brand's vision and explore how AOA Agency can elevate your next campaign. We're currently offering special rates for first-time clients.
Find Us on Instagram
The Narrative
An otherworldly being travels through dimensional portals, arriving on Earth adorned in fragments of her home galaxy. The Lune Astrale collection isn't the just jewelry she wears—it's the evidence of her cosmic origin, physical manifestations of starlight, orbital paths, and celestial power.
The Story:
She is the heroine who crossed galaxies. The sapphires hold captured moonlight from distant planets. The diamonds trace the spiral paths she traveled. As she materializes in our dimension, the jewelry pulses with inter-dimensional energy, bridging two worlds together.
Emotional Positioning:
This campaign speaks to those who feel they don't quite belong to this world—the dreamers, the visionaries, the ones who look up at the night sky and feel recognition rather than wonder. Vortex says: "You are not from here. You are made of something more."
Target Audience:
  • Age: 31-55
  • Ultra-high net worth individuals
  • Collectors of art, rare objects, and experiential luxury
  • Globally mobile, culturally sophisticated
VISUAL INSPIRATION & MOOD BOARD
Cosmic/Sci-Fi References:
  • Blue wireframe energy patterns
  • UFO light beams and dimensional portals
  • Deep space photography from Hubble/James Webb telescopes
  • Interstellar and Arrival cinematography
Fashion Editorial References:
  • Tim Walker's surrealist photography
  • Nick Knight's experimental portraiture
  • Ethereal models in constellation-studded sheer fabric
Jewelry Photography References:
  • High jewelry and fashion campaigns
  • Product shots on pure black with dramatic lighting
  • Macro detail of cabochon gemstones
  • Architectural jewelry as sculpture
Atmospheric Elements:
  • Crystal butterflies as cosmic messengers
  • Glitter and stardust textures on skin
  • Iridescent light refractions
  • Holographic and prismatic effects
Mood Board:
CREATIVE DIRECTION
Art Direction Philosophy:
We merge the precision of luxury product photography with the atmospheric poetry of sci-fi cinema. Every frame exists in that space between a dream and reality, between earth and cosmos. The jewelry remains sharp and tangible while the world around it dissolves into ethereal energy. We can incorporate the brand's logo and typography into the campaign's imagery, tailored specifically to the campaign's aesthetic. More than 40 cohesive "base" campaign images were generated for client selection. After the final images were approved, the actual jewelry designs were seamlessly integrated into the chosen compositions.
Visual Language:
  • Movement: Spirals, orbits, vortex energy—everything in motion, nothing is static
  • Light: God rays, dimensional portals, atmospheric blue glow and long exposures.
  • Texture: The contrast between solid (jewelry, skin) and ephemeral (energy, fabric, space)
  • Scale: Intimate close-ups that make sapphires feel planetary
Tone and Mood:
Mystical yet grounded. Surreal yet luxurious. Powerful yet serene. We're not creating fantasy—we're creating a heightened reality where the metaphysical becomes tangible.
  • Primary: Deep navy to electric blue
  • Secondary: Pure black for negative space
  • Accents: Diamond white, sapphire blue
  • Atmospheric: Misty blue gradients, constellation sparkle
  • High-end luxury product standards (Hasselblad H6D-400c, Phase One XF IQ4 150MP aesthetic)
  • Cinematic lighting with dramatic rim light and god rays
  • Blue atmospheric glow as signature lighting motif
  • Both shallow depth of field for product focus and deep focus for atmospheric shots
CAMPAIGN STRUCTURE
10-Image Campaign Sequence:
01
OPENING TITLE
Pure atmospheric establishing shot—blue wireframe vortex energy, deep space, constellation field. Campaign title/logo placement.
02
PRODUCT SHOT – VORTEX BLEU RING
The spiral sapphire ring on black background with cosmic wireframe orbital patterns.
03
PRODUCT SHOT – ÉCLIPSE ÉTERNELLE NECKLACE
The celestial star necklace on black background with constellation light field.
04
PRODUCT SHOT – ORBITES JUMELLES EARRINGS
The drop earrings on black background with orbital light beams.
05
HEROINE INTRODUCTION
Full figure in constellation-studded gown, surrounded by cosmic atmosphere.
06
PRODUCT PLACEMENT – NECKLACE
Profile or frontal view showcasing necklace on décolletage, celestial lighting, crystal butterflies as accent.
07
PRODUCT PLACEMENT – EARRINGS
Side angle showing drop earrings, face partially visible, ethereal blue glow, holographic light patterns.
08
PRODUCT PLACEMENT – RING ON HAND
Close-up of a ring with elegant hand gesture, cosmic blue lighting, glitter-dusted skin, vortex energy background.
09
EARRING CLOSE-UP
Earring close-up with luminous blue lighting, sparkles, double exposure, atmospheric depth.
10
LOGO INTEGRATION
The Brand's logo incorporated into the cohesive "Vortex" campaign style

Campaign Voiceover (15 seconds):
"They sent me across galaxies to find you. I breathe the language of stars. I move through dimensions like water. I am here... to show you infinity."
DELIVERABLES & APPLICATIONS
Primary Deliverables:
  • 10 high-resolution campaign images
  • Formatted for high-res digital publishing
  • Optimized 4:5 ratio for Instagram
Instagram Reels:
  • 30-second edit combining 4 key images and a logo animation
  • Atmospheric sound design with voiceover
  • Slow zooms and dimensional transitions
  • End card: Karlito logo + "Lune Astrale"
3 Stories:
  • 5-15 second Jewelry product close-up details plus logo animation for a necklace, earrings and a ring, each individually.
OPTIONAL EXTRA DELIVERABLES
Product Carousels (3 Sets)
In addition to the core 10-image campaign, AOA Agency can deliver interactive product carousel content optimized for social media and e-commerce platforms. Each carousel showcases one jewelry piece through multiple angles and atmospheric variations, maximizing engagement and product visibility - all 3 carousels presented below.
…
VORTEX IN MOTION
A campaign comes alive through movement. These three cinematic videos from the Vortex collection demonstrate how strategic video content transforms static editorial imagery into an immersive brand experience. Each piece was intentionally crafted with a slow, deliberate pace—creating space for contemplation, mystery, and seduction.
Sound Design for Maximum Reach
We added custom sound design with cosmic atmospheric elements to optimize these videos for Reels and Stories performance. The soundscape emphasizes key moments—title reveals, product close-ups, and emotional beats—creating an audio-visual experience that stops the scroll and demands attention.
Strategic Video Applications:
  • Sponsored social media content (Instagram, Facebook, TikTok)
  • Website and landing page features
  • Email marketing campaigns
  • Paid advertising creative
  • Brand storytelling across channels
Custom video content, intentional pacing, and strategic sound design are all included in our campaign packages. When integrated strategically, these videos become the engine of your campaign—driving awareness, building desire, and creating multiple brand touchpoints throughout your campaign lifecycle.
Experience Vortex in motion
Click play to watch the Vortex motion reel and stories on our YouTube channel
Ready to Collaborate?
We would be delighted to discuss your brand's vision and explore how AOA Agency can elevate your next campaign. Our innovative AI-driven workflow ensures stunning visuals and cohesive narratives that resonate with your audience. We're currently offering special rates for first-time clients.
Alternatively, reach us directly via:
CAMPAIGN ROLLOUT & COMMERCIAL RIGHTS
Strategic Timeline for High-End Jewelry Marketing
Our campaigns' deliverables are designed to support marketing timeline of 2-3 months. This extended approach acknowledges that luxury haute joaillerie demands time, space, and subtlety in its presentation, unlike mass-market jewelry.
Why Extended Timelines Matter
High-end jewelry appeals to a sophisticated, discerning audience resistant to traditional advertising pressure. An aggressive sales approach can diminish luxury perception. Therefore, the campaign must unfold gradually, maintaining freshness and intrigue without feeling overtly commercial.
The Vortex Approach
Our 10-image campaign, combined with optional product carousels and animated content, provides ample material for a prolonged rollout, keeping content fresh, artistic, and non-repetitive. Each visual piece tells a different part of the cosmic narrative, enabling the brand to:
Release content strategically
Content is released over weeks, not days, allowing for thoughtful engagement.
Maintain aspirational positioning
The campaign preserves a mysterious and aspirational brand image.
Avoid sales-heavy messaging
Focus remains on visual storytelling rather than direct promotion.
Create anticipation and desire
The slow cadence builds emotional connection before any call-to-action.
Strategic Sales Integration
While primary imagery maintains an editorial aesthetic, direct sales messaging (e.g., website links, "Price on Demand") can be strategically integrated later in carousels (slides 3-5) and at the end of video content. This ensures the artistry captivates the audience first, building desire before the transaction.
Building a Cohesive Visual Identity
Spanning 1-3 months, these deliverables create a unified Instagram feed and strong brand presence. The consistent cosmic aesthetic—electric blue palette, constellation elements, atmospheric lighting—ensures a seamless visual story that builds brand recognition and aesthetic authority, transforming social media into a curated gallery.
Perfect for Sponsored Content Campaigns
This campaign structure is ideally suited for Instagram and Facebook sponsored content. The non-promotional, editorial aesthetic performs exceptionally well in paid social environments, generating engagement and brand desire without triggering ad fatigue. Each piece serves as a standalone sponsored post while contributing to the larger campaign narrative.
Commercial Rights Included
Full commercial rights for web and digital placement are included with all campaign deliverables. This grants complete freedom to use the imagery across all digital platforms—social media (organic and paid), website, e-commerce, digital advertising, email marketing, in-store digital displays—without additional licensing fees or usage restrictions.
AOA AGENCY CAPABILITIES DEMONSTRATED
This conceptual campaign showcases AOA Agency's unique ability to:
Build Narrative-Driven Campaigns:
Rather than simple product photography, we create immersive worlds that give context and meaning to luxury pieces, transforming them from objects into characters within a larger story.
Integrate Actual Jewelry Designs into AI Concepts:
We successfully incorporated the three distinct Lune Astrale pieces—Vortex Bleu ring, Éclipse Éternelle necklace, and Orbites Jumelles earrings—into cohesive AI-generated imagery that maintains product accuracy while building atmospheric storytelling.
Maintain Brand Aesthetic While Innovating:
We respect and build upon existing brand visual language (Karlito's black backgrounds and precision lighting) while introducing fresh, cinematic elements that feel organic rather than disruptive.
Execute High-End Visual Standards:
Our work meets the technical and aesthetic standards of traditional luxury jewelry photography while leveraging AI technology to create imagery that would be prohibitively expensive or impossible to produce through traditional means.
Strategic Campaign Development:
From concept to execution to rollout strategy, we demonstrate comprehensive understanding of luxury brand positioning, target audience psychology, and multi-platform content distribution.